IMMEDIATE MEDIA ALERT
DTLR Returns to the Runway in Atlanta
THE FIFTH ELEMENT
2017 Summer Fashion Preview Show
ATLANTA, GA – MARCH 29, 2017 – Just in time for the rising temperatures, DTLR claims its stake as the Fifth Element. The leading urban lifestyle brand, DTLR, returns to Atlanta for the premiere 2017 Summer Preview Fashion Show of the year entitled, The Fifth Element. This signature event will take place on Sunday, April 23, 2017 from 7pm to 9pm with an uber chic after party to follow in the Capitol Hill district of downtown Atlanta at the historical Georgia Freight Depot, 65 Martin Luther King Jr. Drive SE, Atlanta, GA.
The concept of the 2017 Summer Preview Fashion Show is to set an atmosphere inspired by the elements of earth, water, air and fire to define DTLR as The Fifth Element. Plus, unveil the latest trendy apparel for the arising summer heat highlighting DTLR’s men clothing brands such as:
LEVIS, ADIDAS, NEW ERA, STAPLE, BORN FLY, REEBOK, FILA, and MITCHELL & NESS just to name a few.
Atlanta’s top female clothing brand CUPCAKE MAFIA signs on as the sweet inspiration for the female consumer in the audience. Cupcake Mafia is a lifestyle brand created for women and produced by women to unite girls around the world in the name of fashion and self-expression. Expect to be mesmerized by the sweet sensation emanating from the runway.
Live performances accompanied with music by Hot 107.9’s own DJ KASH on the 1’s and 2’s will make this premium evening of artistic flavor and style the one not to miss! The evening is set for consumers to experience an authentic artistic expression of the hottest music, fashion and the best male and female models to blaze the runway.
DTLR is more than a brand; it is a cultural movement.
Ticket Information visit: DTLR.com
Social Media hashtag: #WeR5th (Use Hashtag to post creative)
IG: @DTLR and @DTLRLifestyle
FOR PRESS CRENDENTIAL REQUEST
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DTLR is a fast growing lifestyle retailer of street-inspired clothing, footwear, music and accessories. By operating 104 stores in 12 states and Washington D.C., we look to be a one-stop shopping experience for everything that interests our core consumers. The company is authentically committed to being a conduit to the young, trendsetting, and multicultural audience regardless of color, creed or ethnicity.