According to WWD, Jordan said, I liked what Stuart was doing so we decided to move forward with me being the face of the brand.
Michael B. Jordan is certainly living the good life recently being named the new face for Coach Men. Jordan is the first ever celebrity man to be a global brand ambassador for Coach menswear line.
Not only will Jordan represent the brand but also is set to design his own exclusive collection in the future. Next month he will meet with Stuart Vevers, creative director to start the process of gathering ideas for his designs.
The year 2019 beginning in the spring will be exciting to see Jordan debut in advertising campaigns for Coach men’s RTW (ready-to-wear), accessories, and fragrances.